A New Era Every Single Day

Digital transformation has seen a rapid evolution in recent years at exponential levels. Artificial intelligence, software programs, data integration, analytical capacity, and data use are now a reality in many companies, with solutions multiplying everyday.

We are living in a moment when people's and consumers' habits, trends, desires, and behaviors change every day, creating different scenarios that need to be quickly absorbed and understood in real-time by the business world.

In this context, it is fair to say that the capacity for transformation, adaptation, and flexibility is today a fundamental quality in a company. It is not enough to have the most sophisticated software, the best level of processing, the greatest technology capacity, or a large amount of data and information. Above all, we need to have the best people and the best environment to manage this ‘new era.’

In this complex and evolving atmosphere, with different scenarios, dynamics, and risks, internal audit, compliance, and loss prevention areas play an essential role in ensuring that companies conform to the best practices and technologies available in a constant effort to improve productivity and analytical capacity, analyzing as much data as possible, delivering quick, summarized and assertive information to businesses, supporting decision-making and risk management, with quality and independence, with a view to meeting the company's culture and values.

"The environment of an organization, formed by the culture and values ​​of a company, guided by ethics, transparency, and sustainability, is fundamental for the company's members to use this capacity to the fullest."

Technology and data use are fundamental pillars for carrying out activities in these areas, but even more important are the people in the teams, their level of engagement, and their execution capacity. This makes a difference in a business. In other words, there is no point in having a large volume of data and information and the best systems and technologies (which are certainly essential). What makes a real difference is the team’s ability to analyze, diagnose and act quickly.

Scenarios change and evolve brutally every day, and even with the best technologies and the best data, people's ability to interpret, evolve and execute continues to be decisive. The environment of an organization, formed by the culture and values ​​of a company, guided by ethics, transparency, and sustainability, is fundamental for the company's members to use this capacity to the fullest.

Everything changes every day, but what does not change are the culture and values ​​of an organization.

For Lojas Renner S.A., the largest omnichannel fashion and lifestyle retailer in Brazil, a sector in which consumer behaviors and habits are constantly changing, we make every effort to anticipate and exceed our customers' expectations. We call it "enchantment" in a constant effort to transform and improve consumers' shopping experience. For this, we know the importance of making the company's culture and values flourish.

Lojas Renner S.A. has a history of 57 years, around 25,000 employees, and more than 660 stores in Brazil, Argentina, and Uruguay, including, in addition to Renner, Ashua, a curve and plus size fashion brands; Youcom, for young fashion; and Camicado, Brazil's largest retailer of home and decor items. The company also controls the following businesses: Realize CFI, a digital finance company; Repassa, an online platform for reselling used clothes, shoes, and accessories; Uello, an express delivery logtech; and RX Ventures, an investment fund in startups focusing on new retail solutions.

All these operations make up the 'fashion and lifestyle ecosystem,' which has innovation as a fundamental pillar to develop people, technologies, products, and services, with the ultimate goal of ‘enchanting’ our consumers in all relationship channels and moments of interaction with our business.